Now that I have two active blogs I realize this only further confuses my “brand”. Whatever–I just posted a nice long diary of my experiences performing on the mean streets of NYC here:
The BlackBerry PlayBook looks hot. Naturally few have seen one but it does appear to really be coming. Plus, the low level integration of Adobe AIR is VERY attractive. The device looks very high performance. But more than all that, what’s interesting is RIM’s approach to attract developers. (See my “heart choice” poster from days gone by.)
Namely, they’re practically GIVING AWAY PLAYBOOKS. No, they ARE giving away PlayBooks! They have a free offer. Basically, you register as a developer, develop an AIR app and get it “approved” prior to the PlayBook launch and you get a PlayBook. It sounds very legit. As a developer it sure would be easier to develop with the device in hand–but still, it’s a nice offer. Also, they have a simulator which I’ve heard works really well. There are some workarounds if you’re on 64 bit (see this link and this link). Ultimately, however and probably even more important than free stuff is the fact they have some great documentation and they’re offering webcasts to educate devs (see links below). If the best new technology came out and there was no information to build on it, it would have a really difficult time taking off.
Here’s the links:
- Start point: http://us.blackberry.com/developers/tablet/
- BlackBerry Table Developer Site w/webcasts: http://us.blackberry.com/developers/tablet/devresources.jsp
- Free Offer: http://devblog.blackberry.com/2010/10/blackberry-playbook-developer
Finally, because I attended Adobe MAX 2010 I have devices coming out the wazoo. I was packing and an Android was sticking out of my suitcase–I pushed it back in and ANOTHER one popped out the other end! Seriously, it ultimately is not about the free stuff. It’s about cool technology and opportunities. I’m very bullish on Android and the PlayBook–however when you start to look at “revenue” opportunities I pretty much tune out. I’ve got a few ideas for products… but my background has always been in services. Even still, all this stuff looks really really cool… and offers MY CLIENTS lots of opportunities–even (or especially) if their plan is not to “make an app that makes a million” (as, personally, I don’t see that gold mine).
Finally, one huge thing that’s extra attractive about the PlayBook is that the AIR integration means there are more system level APIs (over Android)…. like native dialogs just to name one. I haven’t fully ramped up yet–and honestly–if I just stopped what I was doing and followed every new cool thing that came out I’d be running around in circles. Having said that, I’ll repeat: it looks hot and it looks like fun.
I’m forcing myself to do this “post-Adobe MAX 2010″ post. It’s been nearly a month so I think I can safely judge history. Here’s the summary of what you’ll find below:
- Adobe really did get their act together and come up with a clear message… basically “the truth will prevail; we have some cool shit that solves real-world problems”
- The social aspect of the conference was great despite a less than ideal venue (it’s not BAD) and un-arguably, the worst MAX Bash ever. Let’s hope 2011 is the LAST time it’s in LA (or at least at this venue).
I’ve broken things down into: content, format, and fun.
The day 1 keynote (traditionally more general audience and investor focused) was super clear. It basically was Adobe saying: Look, we have the shit. You want to print industry to survive—we can do it. You want high performance 3D stuff (and don’t want to do it today with Unity3D or that other 3D thing we had in 1999 called Director—though they didn’t mention either) we have it coming in Flash Player. You want to see some cool stuff on phones? It’s here now. And, wow, you want AIR at a low level… check out Blackberry Playbook (that is NEAT!!!). It was a nice mix of what’s coming (which I always take with a grain of salt) and what’s here and now. And, like I say, it was clear. No vague references to stuff that they think will change—just a super clear message: multi-screen. Or, as us programmers see it—both an opportunity and a total pain to do layout stuff. Still, there’s lots of opportunities—both now and coming soon.
The day 2 keynote was great. I heard a lot of people griping that it was a lot of fluff and not enough content. True: if they had just showed a PowerPoint presentation they could have covered all the same details. But instead, the Adobe folks exercised their creativity… they invested in the creative industries to which they sell… and they really focused on showing developers how they could make MONEY. I think they’ve always tried this in very indirect ways. Now it’s like “see, do this and that and I think we’ll all make money!” The whole Adobe app store (called something else but I tuned it out) was the weakest offering. Basically the pitch was “you know how there’s sooo many app stores? What can you do? Hey, we know… use OUR app store aggregator thingy.” Yeah, my favorite part of all that was that you can sign up today… then next year (when I imagine they’ll modify it to become whatever it will become… because it sure ain’t ready now) you can get a FREE account for 1 year. To what? I’m not saying the thing (whatever it is) isn’t going to be awesome but, man, make it clear or wait till it’s ready.
The only criticism I’d have for the day 2 keynote is they could have made it more clear what things are possible now… which are new things… and which are “coming soon”. My biggest fear is someone will listen too much to those complaining about the format and next year they won’t be nearly as creative.
Finally, free stuff. It’s not like it was my idea or that I’m super bright (though I did create this poster months ago). I do wonder if the givers of devices might have been better off to just say “if you want one, ask us” vs. “you’re getting one, take it”. But still, I know for me it has influenced one real project and at least one personal project.
The venue was better than the venue for MAX 2007 in Chicago… that was just nuts (so big and spread out). But, still, I can’t stand this LA venue. I hadn’t even realized there was a hotel right on site (I swear it wasn’t there last year). I don’t really mind the bus ride THAT much (seeing how I got to practice my Handbills Delivered act)… but still, it’s lame. Ultimately, that venue is still too spread out. Compare it to the Moscone South—basically just two hallways. Personally, I go to MAX for social reasons and LA is just too spread out. The pavilion was ok though. And, really, I liked the conference as a whole—so I’m just pointing out what could be improved.
As always, MAX was a load of fun.
I didn’t bother with any pranks this year—see 2008. This year I had a performance “Handbills Delivered” (see my earlier post containing a video). Perhaps most amusing was my interactions with security guards—such as this one with the hotel security: hotel_security.mp3 (I was just practicing at this point and the audience was told ahead of time what I was doing—they agreed etc.) What’s amazing is that apparently I’m just so convincing… even at this point when I was not very good at it!
Anyway, I did learn to become aware of my surroundings and ask/warn in advance of doing my thing. Warning to those in various large cities around the world: In 2011 I’ll be appearing several times…on the street etc. Watch twitter.com/Phillip for details.
As previously mentioned the party was really lame. They had some band that is popular with the kids—but it was on a PARKING GARAGE! Compare this to the location of past years’ parties:
– Salt Lake Olympics skating rink
–Disney’s California Adventure
–de Young Museum AND the science museum (wow, try to top that party!)
I don’t mean to complain—I mean the “LA Live” thing last year wasn’t terrible… but standing around on a parking garage just wasn’t great.
Here are various updates and downloads to which I referred during the Adobe MAX 2010 conference this week. Soon, I plan to have another post where I review things and include funny stories about the life of a traveling Handbill Delivery Device Salesman.
@phillip Puzzle Page winner:
After about 5 months and 3000 puzzle pages delivered (see “Puzzle Page Printed”), I finally did the drawing and Ian Topping won! Congratulations and incase anyone (justifiably) feels like they want proof–here’s a clip I filmed in public after the drawing: http://vimeo.com/16320713
(download) Thinking in ActionScript Slides:
I did an authorized conventional break-out session for Adobe Max on Monday October 25th at 5pm. Good time to get some Zss–which of course I don’t take offense to (like I would if it were one of my regular students). I got the ratings from the evaluations (just the numbers–not the written comments). The average was above 4/5! That’s the best I’ve gotten so far at a MAX (people are usually brutal with me–which, I respect… though honestly it’s mainly the written comments that I value most… and I haven’t seen yet). In any event–thanks for turning them in! I had 87 people actually fill out the evaluation which is great. Alas, I’m still not rated a “Max Master” like R Blank (who was quick to send me his evals to prove he retains this rating).
Novelty “Reserved” Placecards
These were a lot of fun though some people didn’t realize how much fun… I ran out of all of them (except “in search of Director users”). The “Jaded CF Programmers ONLY” (sic on the oxymoron) went the fastest… “Rejected CF Programmers ONLY” when second fastest. But, anyway, just print the link below and cut them out–use card stock for a more effective joke. Requires no comedic training and can be a load of fun.
Finally, in case you didn’t catch my act… or you saw one of the more-bad ones… here’s a “less bad” one that I recorded:
Also available at the handy url: http://www.tinyurl.com/handbills-delivered
It’s a huge release… took something like 2 years to complete. Has all this great stuff. But, you’ll be damned if you want to find details on adobe.com.Feel free to comment with links to information about this release… think of it like a scavenger hunt. I’m really at a loss as to what the thinking is in Adobe’s PR department–assuming such a department exists.
Headline from tomorrow’s newspaper:link to image: http://tinyurl.com/flash-headline
Includes hints for @phillip’s Puzzle Page:
See it visually: