BlackBerry Tablet OS — Addressing Developers the Right Way

The BlackBerry PlayBook looks hot.  Naturally few have seen one but it does appear to really be coming. Plus, the low level integration of Adobe AIR is VERY attractive.  The device looks very high performance.   But more than all that, what’s interesting is RIM’s approach to attract developers.  (See my “heart choice” poster from days gone by.)

Namely, they’re practically GIVING AWAY PLAYBOOKS.  No, they ARE giving away PlayBooks!  They have a free offer.  Basically,  you register as a developer, develop an AIR app and get it “approved” prior to the PlayBook launch and you get a PlayBook.  It sounds very legit. As a developer it sure would be easier to develop with the device in hand–but still, it’s a nice offer.  Also, they have a simulator which I’ve heard works really well.  There are some workarounds if you’re on 64 bit (see this link and this link).  Ultimately, however and probably even more important than free stuff is the fact they have some great documentation and they’re offering webcasts to educate devs (see links below).   If the best new technology came out and there was no information to build on it, it would have a really difficult time taking off.

Here’s the links:

Finally, because I attended Adobe MAX 2010 I have devices coming out the wazoo.  I was packing and an Android was sticking out of my suitcase–I pushed it back in and ANOTHER one popped out the other end!  Seriously, it ultimately is not about the free stuff.  It’s about cool technology and opportunities.  I’m very bullish on Android and the PlayBook–however when you start to look at “revenue” opportunities I pretty much tune out.  I’ve got a few ideas for products… but my background has always been in services.  Even still, all this stuff looks really really cool… and offers MY CLIENTS lots of opportunities–even (or especially) if their plan is not to “make an app that makes a million” (as, personally, I don’t see that gold mine).

Finally, one huge thing that’s extra attractive about the PlayBook is that the AIR integration means there are more system level APIs (over Android)…. like native dialogs just to name one.  I haven’t fully ramped up yet–and honestly–if I just stopped what I was doing and followed every new cool thing that came out I’d be running around in circles.  Having said that, I’ll repeat: it looks hot and it looks like fun.

5 Responses to “BlackBerry Tablet OS — Addressing Developers the Right Way”

  1. Graham Says:

    I haven’t experienced the playbook yet, but it looks pretty wild on TV commercials.

    Does it have a proper “filing system” unlike the iPad. I get so frustrated using an iPad. Thank God I didn’t buy one.

    I like the idea of putting files somewhere and not having a program decide for me. I also like looking through a list of directories that I’ve created. I don’t know why though. Perhaps its a complex and I should seek help.

  2. admin Says:

    It has a predefined filing system… I guess if you’re going to buy into one of the devices realize they’re not personal computers.

  3. Graham Says:

    So I (every customer [which I do not represent but this is still relevant]) should have to change the way I use computers/devices/electronics every time a new product is launched?

    Seriously consider that.

    Everyone has to spend hours figuring out these products that they spend money on. Wouldn’t a customer be more happy with something they can dive right into.

    Yes, I understand the limits of a hand held and differences between it and a desktop.

  4. Phillip Kerman Says:

    Stuff has to evolve. And I do see a good argument for why a consumer device like this one should not act the same as your desktop. Do you think every device you purchase from now to eternity should have a “My Documents” folder? What about a start menu? Overall, I think the playbook’s OS is great.

    Yes, people should be able to jump right in and hit the ground running. That ability is more and more an issue. That is, it IS getting easier to quickly orient yourself to new devices. Plus, users need to acquire the skill of adapting.

  5. Graham Says:

    Very good points.

    I respectfully bow out of this conversation.

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